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Gear up in Iowa-made style, women riders

Read the original full article on Des Moines Register.



In bike-friendly Des Moines, Velorosa Cycling Wear stands out  as a locally-designed brand that debuted within the past year.

Appropriately enough, the company’s co-founders Kim Hopkins and Lisa Carponelli met when they were paired up on a team bike ride, with Hopkins the veteran and newbie Carponelli instructed to “follow my wheel.” Both women turned to cycling in their late 30s to early 40s and found a “sisterhood” of riders in the sport. Along the way, the team spirit also ignited their entrepreneurial ambitions.




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