Paria's aim was borne out of a desire to deliver something fresh into the cycling market taking urban influences and attitude, coupled with the grit and fervor driven out of the Yorkshire countryside.
Paria's objective is to design apparel which will deliver exceptional performance with no compromises in either technical ability or durability. They have made it their mission to design and manufacture top class apparel and kit which will take some stick and still look good.
How are they doing this? Rather than get a sweat shop of creatives and bespectacled hipsters, Paria is working with up and coming designers and artists from a range of disciplines; illustrators, digital specialists and bamboo tattoo artists.
Now on Dirty Jane.